Our Process

Growing Digits will provide strategy, development, consulting, and execution to bring all aspects of social media efforts into alignment with your company’s goals and purpose.

Read on to find out about the process we designed to meet your business goals.

Step 1 - Identify Social Media Marketing Goals

Here, we define specific social media goals that align with your overall business objectives. When these goals are defined, it is easier to measure your success and Return on Investment (ROI). We ensure these goals are feasible by running them through the S.M.A.R.T. framework.

Step 2 - Identify Your Target Audience

Here, we learn everything there is to know about your ideal customer/client. Knowing your target audience and understanding the behaviors of their unique persona is key to knowing how to put the exact kind of content they want to see and would willingly engage with in front of them.

Step 3 - Know Your Competition

Here, we carry out a detailed competitive analysis to understand who your competitors are in the industry. This way, we understand what’s working for your competition and what’s not. We employ social media listening techniques to keep an eye on your competitors and also look out for opportunities in the market.

Step 4 - Conduct a Social Media Audit

This step applies to brands already on social media. Here, we analyze your efforts so far on social media to take stock of what’s working for you and what’s not.

Step 5 - Determine Social Channels and Set up Profiles

Here, we choose the social media channels that best align with the marketing goals and set up optimized profiles.

Step 6 - Develop Content Strategy and Calendar

Developing the content strategy involves deciding the brand messaging tone, identifying the content mix (the kind of content best suited to meet the marketing goals), and creating a content calendar (a visual representation of content for publishing with defined posting schedules).

Step 7 - Set up Content Resources & Tools

Pooling content resources ensure there is a steady supply to maintain the posting schedule and keep social media timelines frequently updated. The tools needed to create, manage, and publish content are also determined at this stage.

Step 8 - Evaluate and adjust strategies

After the first phase of the campaign, the agency meets with the client to analyze reports, and evaluate and adjust strategies as required.

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