Miso Japanese and Thai Restaurant

Miso Japanese and Thai Restaurant, Maitama Abuja

As a new brand in the industry with poor social media following of less than 200 on Instagram and less than 500 page likes on Facebook, they contracted us in September 2019. Our expertise was needed to address their lack of web visibility and social media presence, which resulted in their low brand awareness and poor market penetration.

In order to solve this, we created an effective strategy to grow a thriving online community and establish a strong social footing to solve their problem and get them known to people around their physical location. Our strategy consisted of consistent content marketing, leveraging their unique selling points, and influencer marketing.

• As of February 2020, we recorded growth of over 1000 followers on Instagram and 1000 page likes on Facebook

• We boosted brand engagement from 2-5 likes to 30-50 likes per post. All these were gained from organic content marketing.

• Brand awareness was also increased by 100,000 impressions on Instagram within the first three months.

• The recommendations and reviews from influencers increased the walk-in rates up to the point of moving infrequently sold menu items to top-selling menu items.