P-clothing

P-Clothing Fashion Brand, Delta State

P-Clothing, a locally based fashion brand in Asaba, lacked a social media following, was misrepresented online due to poor content that failed to showcase the brand as a luxury brand, and had weak brand recognition, limiting them to being a local brand only known within the city of their residence. We were contacted to provide the required solutions to these problems in May 2020.

We came in with recommended strategies to upgrade the quality of their online representation. The following were our suggestions, which we successfully carried out:

• We improved attention to the detail by providing better quality photoshoots of products.

• To introduce the uniqueness of the brand to the market, we categorized outfits into luxury collections.

• We structured the client's brand message into content captions and further used PR marketing to communicate them via press releases, featured blog posts on reputable sites like BellaNaija, Vanguard Newspapers etc.

• We incorporated paid ads into our strategy to grow audience/followers.

• Additional services we render include managing Google Business listing.

Currently, we have recorded Instagram page growth from 2,000 followers to 50,000 followers from both organic and paid ads.

We have also successfully communicated the client's brand messaging, which has gained them brand loyalty from a thriving community happy to pay for the value of P-Clothing's products.

Our PR and marketing strategy resultantly moved the brand from being a local one to an internationally known and patronized luxury brand.